The team behind every valuation.
Chris Burke
Co-founder and Managing Partner
Chris brings extensive music industry experience to Valufy, spanning record labels, publishing, artist development, and music production. As a producer and artist whose work has generated hundreds of millions of streams, his publishing company EDM Publishing has been featured with MTV, Cadillac, Formula One, and Bose.
As Managing Partner, Chris oversees both the artist and buyer experience at Valufy, working directly with rights holders to assess catalog value while maintaining relationships with labels, publishers, and acquisition groups. His deep industry background means he can navigate both creative and financial conversations with equal credibility.
Lloyd Jack
Co-founder, Sales and Business Development
Lloyd brings a background in high-performance enterprise sales to Valufy, having previously worked at Dell Technologies where he and his team closed over $17 million in business in his final year. Since then, Lloyd has run his own digital businesses, developing hands-on expertise across product development, digital growth, and commercial strategy.
At Valufy, Lloyd leads sales strategy and business development, managing the network of buyers that compete for artist catalogs. His track record in high-value sales ensures every deal is handled with the discipline and precision it deserves. He brings the same commercial intensity to music rights that enterprise sales demands, from initial buyer outreach through to term negotiation and close.
Will Cardno
Co-founder, Market Intelligence and Data Analytics
William Cardno is a music industry executive specialising in music rights, catalog valuation, acquisitions analysis, and sync strategy, with a strong focus on electronic music and rights-driven opportunities. As Head of Market Intelligence and Data Analytics at Valufy, he leads valuation frameworks, deal analysis, and market intelligence across catalog transactions, supporting labels, publishers, and rights holders through independent advisory services.
Alongside this, Will serves as Head of A&R and Sync at EDM Publishing, overseeing sync licensing, creative development, and catalog exploitation. His background in Chemical Engineering from University of Aberdeen underpins his analytical, data-driven approach to music rights strategy and valuation.