The team behind every valuation.
Chris Burke
Managing Partner
Chris brings extensive music industry experience to Valufy, spanning record labels, publishing, artist development, and music production. As a producer and artist whose work has generated hundreds of millions of streams, his publishing company EDM Publishing has been featured with MTV, Cadillac, Formula One, and Bose.
As Managing Partner, Chris oversees both the artist and buyer experience at Valufy, working directly with rights holders to assess catalog value while maintaining relationships with labels, publishers, and acquisition groups. His deep industry background means he can navigate both creative and financial conversations with equal credibility.
Lloyd Jack
Head of Sales and Business Development
Lloyd brings a background in high-performance enterprise sales to Valufy, having previously worked at Dell Technologies where he and his team closed over $17 million in business in his final year. Since then, Lloyd has run his own digital businesses, developing hands-on expertise across product development, digital growth, and commercial strategy.
At Valufy, Lloyd leads sales strategy and business development, managing the network of buyers that compete for artist catalogs. His track record in high-value sales ensures every deal is handled with the discipline and precision it deserves. He brings the same commercial intensity to music rights that enterprise sales demands, from initial buyer outreach through to term negotiation and close.
Will Cardno
Head of Market Intelligence and Data Analytics
William is a music industry executive with deep expertise in acquisitions, rights management, and catalog analysis. As Head of Sync and A&R at EDM Publishing, he developed a forensic understanding of how catalogs are structured, valued, and brought to market.
At Valufy, Will leads market intelligence and data analytics, building the analytical frameworks that underpin every independent valuation. Alongside this, he manages artist relationships directly, ensuring rights holders are supported and informed throughout the entire process. His expertise in rights management, revenue forecasting, and opportunity identification ensures that every catalog assessment reflects true market value.