The team behind every valuation.
Chris Burke
Co-Founder
Chris brings over a decade of experience across music publishing, artist development and production. As a producer, artist and founder of EDM Publishing, he has worked alongside major artists, labels, brands and global entertainment companies, with his music generating hundreds of millions of streams.
At Valufy, Chris puts that experience on the rights holder's side. He knows how catalogs are structured, what buyers look for, and where value sits that most artists never see in their own royalty statements. For rights holders, that means a valuation grounded in how the market actually prices music, and a clear picture of what a catalog is worth before any conversation with a buyer begins.
Lloyd Jack
Co-Founder
Lloyd brings a background in high-performance enterprise sales, having worked at Dell Technologies where he and his team closed over $17 million in business in his final year. Since then he has built and run his own digital ventures, developing hands-on expertise across growth, brand and commercial strategy.
At Valufy, Lloyd runs the commercial side of the business, turning that experience into leverage for the seller. Rights holders reach a network of buyers rather than a single offer, with someone negotiating on their side of the table throughout.